Agmt20 County of San Mateo and RWC Public Library

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The County's goal for Census 2020 is to maintain or surpass the 75% self -response rate achieved in 2010, despite the additional challenges described above. A critical component of achieving this goal is partnering with trusted community-based organizations such as Contractor to educate, motivate, and activate historically hard -to -count and least -likely -to -respond (HTC/LLTR) residents to participate in Census 2020. The County is therefore entering into this Contract with Redwood City Public Library & City of Redwood City to perform the followings services, in orderto achieve the following objectives: EDUCATE 1. Inform HTC/LLTR residents about census process, purpose, and timeline. 2. Communicate to HTC/LLTR San Mateo County residents Census 2020 key messages about the importance of census and privacy of census data 3. Effectively answer questions about Census 2020 from local HTC/LLTR residents. MOTIVATE 1. Share relevant and compelling information to motivate HTC/LLTR San Mateo County residents to participate in Census 2020. 2. Address concerns about Census 2020 with factual information. 3. Encourage census participation through trusted messengers and channels. ACTIVATE 1. Remind HTC/LLTR residents to complete the Census 2020 questionnaire. 2. Direct residents to language, digital, disability, and other support for census completion. 3. Assist residents in completing census questionnaire. H. Scope of Work: Program and Outreach Goal: Contractor will conduct census outreach and education that is socio - culturally and linguistically tailored to residents in Redwood City and North Fair Oaks, Region 5 in Exhibit A-1 to this Agreement, which is incorporated herein by reference. Contractor will engage in outreach activities and provide direct census support with a Questionnaire Assistance Kiosk (QAK). The library will focus census outreach on the following groups: children ages 0-5, Hispanic/Latinx, homeless, low income, and seniors. Each group will receive tailored marketing strategies, see Exhibit A-2 to this Agreement. Contractor will provide census completion support in both English and Spanish. Contractor will reach a target goal of 15,000 San Mateo County residents. Contractor will outreach to local community members, posting census material (i.e. posters, flyers, postcards) throughout libraries, businesses, and partner sites, increasing awareness at the local level (grassroots). Contractor will take appropriate action to reduce barriers to Census 2020 participation, distrust and data privacy concerns, and move to online survey. Contractor team and partner members will work together to coordinate outreach in order to achieve the following: • Avoid duplication of efforts • Share ideas and best practices • Target efforts to areas of need _m . s,,,• ,,v:,.,-,ber 15, 2Jl u Page 11 ATTY/AGR.2020.048/2020 Census -County of San Mateo (Page 11 of 18)