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Contractor will receive from the County messaging, materials, toolkits, and training to support census
<br />education. Contractor may adapt and tailor messaging and materials for local residents to ensure they
<br />are as engaging, relevant, and compelling as possible. Contractor will be responsible for printing
<br />outreach materials.
<br />Contractor will receive from the County a Mobile Census Kit with the following materials to support
<br />outreach and Contractor will use these materials in its outreach efforts:
<br />• Tablecloth
<br />• Census posters
<br />• Pens and other outreach items
<br />• Materials stand
<br />Outreach activities will be conducted in a social -cultural and linguistically tailored manner, including in
<br />English, Spanish, Mandarin, Tagalog, and other languages based on population. Materials will be
<br />adapted to ensure social -cultural and linguistic appropriateness. Activities undertaken by Contractor
<br />will include, but not be limited to, the following:
<br />• Advance Census outreach through reaching a target goal of fifteen thousand (15,000) HTC/LLTR
<br />residents in San Mateo
<br />• Promote and obtain 250 pledges using regional text tool (Text COUNT to 650-200-2743 to
<br />receive information about Census 2020)
<br />• Contractor will upload all Census related events into Cureo calendar (log -in provided by
<br />coordinator Thrive Alliance)
<br />• Contractor will outreach to local community members, posting census material (i.e. posters,
<br />flyers, postcards) throughout libraries, businesses, and partner sites, increasing awareness at
<br />the local level (grassroots)
<br />• The library will focus census outreach on the following groups: children ages 0-5,
<br />Hispanic/Latinx, homeless, low income, and seniors, each group will receive tailored marketing
<br />strategies
<br />• Contractor will develop posters, flyers, and postcards in English and Spanish, that provide
<br />census information and advertise OAK
<br />• Collateral materials will be posted in all library locations and facilities throughout City of
<br />Redwood City and distributed to targeted populations.
<br />• The Library will market the census, yet not limited to: Redwood City utility bill insert, Library's
<br />eNewsletter, the City of Redwood City's eNewsletter, bus shelters, on the 101 electronic
<br />billboard, school eNewsletters, project READ participants, Traveling Storytime preschool
<br />outreach program, DYE Conference, banners at the Library and on Jefferson overpass, social
<br />media including Facebook, Instagram, Nextdoor, and Twitter, and Library website
<br />• Contractor will advertise in local newspapers, on local news channels such as PenTV and
<br />Univision
<br />• Contractor will participate in 3-4 community events per month and bring Census 2020
<br />materials with them
<br />• Each partner shall promote Census outreach efforts through at least two (2) public service
<br />announcements, per month, between starting no later than March 1, 2020 and ending in July
<br />2020
<br />• Contractor will partner with TaxAid at Fair Oaks Branch
<br />• Contractor shall incorporate Census education into existing events, programs, and newsletters,
<br />beginning no later than March 1, 2020 and through the term of the Agreement
<br />Page 12
<br />ATTY/AGR.2020.04812020 Census - County of San Mateo (Page 12 of 18)
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