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HIGHLIGHTSCONTINUED <br />Downtown Video Shoot Strategy & Execution <br />In December 2019, the RCIA coordinated a video shoot in collaboration with Olive Creative <br />Strategies, Inc. to showcase downtown Redwood City's retail and dining options, residences <br />and workspaces. The full one -minute video demonstrates how downtown Redwood City is a <br />vibrant destination to live, work and play by highlighting 201 Marshall apartments, retail shops, <br />areas to work, and places to experience downtown's vibrant night life. <br />I ie <br />ITO <br />4 IL <br />Online Survey <br />During November 2019, the RCIA distributed an online survey in collaboration with Olive <br />Creative Strategies, Inc. On Facebook and Instagram, the survey was targeted at RCIA's social <br />media fans and all users who live in Redwood City—collectively a potential reach of more than <br />96,000 people. The RCIA collected 307 total responses that resulted in the following findings: <br />• 62% of respondents do not live downtown <br />• 75% of respondents are very likely to visit downtown <br />• 52% of respondents visit downtown Redwood City once a week <br />• 84% of respondents visit downtown to dine at restaurants, bars and/or cafes <br />• 56% of respondents indicated that they've seen the Magic Lantern 3-D Light Show <br />• The majority of respondents indicated that they visit downtown on Fridays and Saturdays <br />Placemaking Initiatives <br />RCIA Board approved a spend of $59,400 for creating a placemaking program. Through this <br />multi -faceted program, RCIA will revitalize its plan and design of public spaces by utilizing <br />inspiration from our community. The goal of this program is to create a public space that benefits <br />our community's happiness and well-being. <br />0 JW'RW. — <br />