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COVID=19 CRISIS MANAGEMENT <br />Strategy <br />Olive Creative Strategies and RCIA worked together to produce a working newsletter and social <br />media strategy. The key aspects of the strategies were to support the community, provide the <br />facts, be a resource and also bring hope. A strategy was put into place during the onset of the <br />COVID-19 news and the teams worked together to edit the strategy as regulations changed by <br />the minute. Additionally, the team closely monitored conversations happening on posts and <br />social media platforms to accurately answer and address inquiries, while maintaining supportive <br />relationships within the community during this uncertain time. <br />od <br />y OF Sq,t, <br />0 <br />Cqt rF o R�}4 <br />Messaging <br />Olive Creative Strategies and RCIA worked to craft a detailed, informative and sensitive <br />statement that can be used in press, social media, and all other communications. The statement <br />evolved as news was released. <br />"In regard to concerns of COVID-19, the Redwood City Improvement Association <br />(RCIA) is in frequent contact with city officials about the health and safety of <br />residents. In addition to closely monitoring the situation and adhering to all <br />regulations and guidelines, the city is regularly cleaning and disinfecting public <br />facilities in the downtown area and beyond. RCIA also assures residents that local <br />businesses have been encouraged to take extra precautions to help maintain a <br />healthy and safe environment for everyone. For the most up to date information, <br />please visit SAMCEDA at www.samceda.org.FF <br />Social Media Timeline <br />• March 17 -Disaster Loan Assistance, COVID-19 statement & Art Kiosk postponed <br />• March 19 - Restaurants Open <br />• March 23 - Reshare graphic on flattening the curve (example: Washington Post simulator) <br />• March 25 - Self -Sheltering & Supporting Local <br />• March 27 - List how to safely support local businesses (include Restaurants Open/Close list link) <br />• March 30 - Downtown Redwood City businesses open <br />• March 31 - Cleanliness in Downtown Redwood City <br />• April 3 - Share SAMCEDA business resources <br />• April b - Art Kiosk schedule (TBD) <br />• April 8 - Window Decals* (Depending on if self -sheltering is lifted on April 7) <br />• April to - Support local businesses by purchasing gift cards (include link to list of businesses on website) <br />• Ongoing - Reshare posts/updates from SAMCEDA, Bay Area news outlets & public health organizations <br />(i.e. WHO, CDC, CDN), & businesses in BID <br />Redwood City Improvement Assacution's In Redwead Co, ••• <br />—1—d <br />1 pm a <br />kMd ay Sprout Socal z.4hrsp <br />As we work to absorb the ongoing impact of COVIO-19 and the evolving <br />public health tlirectives, we recognize the unprecedented effects these <br />decisions are having on our local businesses of all sizes &types. SAMCEDA, <br />in r-11b!p with the ReOwddd CnV-San Mateo County Chamber of <br />Commerce, is comp!ling business assinence programs &other resources as <br />qu!ckly m passible s as they become available. <br />It You or your business have been ,ft—d during this uncertain time, please <br />,nthere: h[WsJ/wxw.sam<eda.org/COVID-19-Resou rce-Llnks-Business- <br />Op... #—stdwdedCity <br />LRedwoodCty ImprovementA—t;uRapn's n Redwood Cry, ••• <br />Nabli, bd <br />shed by Spnaut Soca 11,1 March 27 at 250 PM-� <br />we've deli noted se 11115 -minute locafians alon Theatre Wa for <br />9 Painting 9 <br />uickl run in &safel pick rtake-Cut orders! <br />V., tag Y YP PYou <br />For a list of our restaurants that are offering carnwut, c,rbs!de pick-up & <br />de11 veries—please visit here: vish,wc.aNmp-ce ,11,pl pads/ <br />../AB/RCOpenpestv4-0s 20pM#LoveRe,_o ch, <br />L ,ansl,b. City <br />P..0 enl Associa4on <br />To support the hard-working people in the area, the U.S. <br />Small Business Administration (SBA) has declared San <br />Mateo County eligible for Disaster Loan Assistance to help <br />alleviate economic injury caused by the Coronavirus <br />(COVID-19). For more information: <br />disasterloan.sba.gov/ela/ <br />= <br />Ware in frequent contact with@redw —ty officials& <br />the @resmcchamber regarding COVID-19. Our Neart goes <br />out to <br />everyone affected. For updated information, please <br />vlsil (�5......., here_ - •. _.,9 <br />To auppprtour dlty's efforts in Raden!rg the curve, all Art <br />k k ehidts are postponed -11 a later date. We will <br />wntinuetokeepy allupdated--staysafe, <br />-d-,10 ,10ry!Fwmoreupdateson COVID-19,please <br />visit @SAMCEDA at samceda.org. <br />1.1.111 <br />ART K I O S K <br />009 <br />aw... <br />009 P <br />