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7 <br /> Page 44 <br /> Of those who were opposed to or undecided about a measure that broadened the tax and <br /> maintained the rate at five percent, 38.5 percent now support the measure, 51.1 percent still <br /> oppose it and 10.3 percent are unsure. <br /> Those respondents who opposed a five percent broadened telephone tax but swung to support <br /> a four percent measure where most likely to include those who preferred to conduct the <br /> survey in Spanish, Asian Americans, those who think broadening the tax and cutting the rate <br /> is a good idea and those who do not think the city had a utility users tax. Those respondents <br /> who continued to oppose the broadened tax even when the rate was reduced were most likely <br /> to include African-Americans, those who had preferred keeping the tax at five percent earlier <br /> in the survey when respondents were given the example of $4.00 vs. $5.00 on a$100 <br /> telephone bill, voters registered Decline-to-State, and those who voted absentee in one of the <br /> past three elections. <br /> Ballot test on broadening tax and <br /> reducing rate among all <br /> Unsure <br /> 6°/a <br /> No <br /> 21% <br /> Yes <br /> 73% <br /> Adding together the results of these two ballot measure tests and assuming, as the data <br /> illustrates, that those who are for maintaining the five percent tax rate also would support a <br /> measure that reduced it to four percent, this measure would receive support from 72.8 percent <br /> of the respondents, 21 percent would oppose it and 6.3 percent would be undecided. If <br /> undecideds are removed to simulate an election, the support for this measure increases to 78 <br /> percent. <br /> It is important to note that while only voters who actually cast ballots were interviewed for <br /> this survey, those who voted more frequently were somewhat less likely to support a <br /> measure. Overall, 56 percent support the measure to extend the tax and maintain the five <br /> percent t� rate, 59 percent of those who voted in only one of the last three elections <br /> supported it, 58 percent of those who voted twice and only 55 percent of those who voted all <br /> three times supported it. <br /> -10- <br />