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7 <br /> Page 45 <br /> Community influencers <br /> Finally, respondents were given a list of organizations in Redwood City and were asked to <br /> indicate how important the views of these entities were to them. <br /> Very Somewhat Not too Not at all <br /> Impt. Important Impt. Important Mean <br /> The mayor and city council members 38.4% 35.9% 15.1% 10.6% 3.0 <br /> Senior citizens organizations 37.4 36.4 18.0 8.2 3.0 <br /> The city's business community 33.2 38.6 17.1 11.1 2.9 <br /> Homeowner associations 31.2 35.0 19.4 14.5 2.8 <br /> City legal and finance staff inembers 27.4 40.7 20.9 11.1 2.8 <br /> Redwood City civic organizations 26.5 39.9 24.2 9.5 2.8 <br /> Respondents did not report major differences in their attitudes toward the positions that these <br /> entities might take on the telephone utility tax issue. Approximately a third of the <br /> respondents thought the position these entities might take were very important, another third <br /> thought they were somewhat important and the remaining third did not think their positions <br /> were important. The mean scores were all within two tenths of each other. <br /> Here the mean scores are based on a four point scale with 4= very important, 3= somewhat <br /> important, 2= not too important and 1= not at all important. How various subgroups within <br /> the sample responded to these questions is found on pages 82 through 99. <br /> Demo�raphic characteristics <br /> Home Ownership Length of Residency <br /> Refused <br /> Rent 4�� A�� �ife 5 yrs or less <br /> 20% 9 % 15% <br /> 6-10 years <br /> 20% <br /> 20 plus <br /> 33°/a <br /> Own 11-20 years <br /> 76% 23% <br /> Three fourths of the survey respondents are homeowners. Fifteen percent of the respondents <br /> have lived in Redwood city for five years or less. A third have lived in the city for more than <br /> 20 years and another nine percent said they've lived in Redwood City all their lives. (It <br /> should be noted that the survey was conducted among those who have voted at least once in <br /> the last three elections so not all city residents or all registered voters were included in the <br /> random sample.) <br /> -11- <br />