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relationship of parking to the street and buildings, landscaping, pedestrian orientation, and streetscape, among others. Upon completion of the land use/community design analysis, we will prepare a technical background report that relies heavily upon maps, graphics, charts, and photographs. This technical background report will then serve as the basis for the EIR's existing .conditions analysis. 5.2 Report on Baseline Economic Conditions as Related to Land Use and Circulation Policies Although Redwood City has already completed an Economic Development Element, the goals and policies in this Element will need to directly relate to the policies outlined in the new land Use and Circulation Elements. One of the most significant challenges confronting many cities in the Bay Area is how to allocate scarce land resources among various uses including employment~ generating activities, retail space, and housing. In this task, Strategic Economics will evaluate the City's current economic and fiscal conditions in order to ensure that the land Use and Circulation Elements support the long-term viability and growth of Redwood City's various employment and retail areas. The resulting succinct background report .and maps will include three key sections: I. Baseline Conditions of Redwood City's Employment and Retail Nodes In this section, Strategic Economics will characterize various subareas of the City based on their employment types,land use mix, and fiscal contributions. For this task, Strategic Economics will purchase the Dun & Bradstreet National Employment Time Series (NETS) Database, which provides detailed business-level information - including number of employees, SIC code, and address - for every year from 1990 through 2006. This database will be provided to the City as a resource for future analysis as well. Strategic Economics will use data from the NETS database to create a detailed map of existing employment by sector throughout the City, including the unincorporated North Fair Oaks area. The analysis behind this map will establish how much land is currently being allocated to various industry types and jobs. Time-series employment analysis using the NETS database and interviews with local real estate experts 1 will be used to understand how areas of the City that are presently supporting employment have changed over the past 10 to 15 years, and how the spatial needs of Redwood City's major industries have changed. ABAG projections will be combined with this analysis in order to forecast the future demand for land and buildings of various types. It is assumed that any grouping of industries into clusters or other kinds of categorization will be done ina manner that is consistent with the Draft Economic Development Element and that every effort will be made to utilize data already collected during the development of the current ED Element. In addition, Strategic Economics will use parcel based property and sales tax data to calculate the current "fiscal performance" of allnen-residential areas within the city. Although Strategic Economics will analyze confidential detailed sales tax data (as available), this data will only be displayed at an aggregated scale in the report to avoid any breaches in confidentiality. The quantitative analysis will be augmented by interviews with real estate brokers and other key "- Typically, experts include city staff, locaVregional real estate brokers~nd local/regional developers. Our list really depends on what the research questions are / who are the relevant and available contacts. SCOPE OF SERVICES Redwood City General Plan January 11, 2008 Page 12