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4.A. - Page 56 of 98 <br />PCRC <br />PENINSULA CONFLICT RESOLUTION CENTER <br />particular target segments, and advise on communication tools. Also, bi-weekly meetings took <br />place for outreach, community meetings, and other project activities. <br />As racial equity continues to be a crucial subject at the state and national level, especially during <br />the COVID-19 epidemic and the public demonstrations, PCRC views these community dialogues <br />with Redwood City as an opportunity to increase the collective awareness of individuals, <br />families, and communities. These community dialogues were developed to provide the county <br />and city residents a process to stay civically engaged in social and political developments <br />regarding their communities, specifically as it dealt with racial equity and policing <br />issues. Keeping the communities and public servants engaged in a dynamic and rapidly changing <br />political climate is crucial to addressing these social issues. <br />The Principles of Engagement <br />The community dialogue objectives determined the purpose of this report within the context of <br />the Redwood City Community Dialogue on Racial Equity, namely to hear from a range of <br />community members about experiences in Redwood City, concerns about the police and other <br />departments regarding racial equity, other complex issues related to the city, and to ensuring <br />diversity of voices and perspectives. Most importantly, the goal was to gain input from <br />community members on how the city departments can be improved, including potential <br />ideas/solutions that support the development and improvement of relations between all <br />stakeholders. <br />PCRC's method of community outreach and capacity building is a process based on relationships <br />and trust. Therefore, PCRC uses the Principles of Engagement to ensure authentic community <br />engagement centered around inclusion and respect, which are core to the organization's mission <br />and vision. <br />The PCRC principals are as follows and were adhered too throughout the community outreach <br />and facilitation process: <br />1. Be clear about the purpose or goals of the engagement effort, and the populations and <br />communities engaged. <br />2. Become knowledgeable about the community regarding its economic conditions, political <br />structures, norms and values, demographic trends, history, and experience with <br />engagement efforts. <br />3. Go into the community, establish relationships, build trust, work with the formal and <br />informal leadership, and seek commitment from community organizations and leaders to <br />create processes for mobilizing the community. <br />4. Remember and accept that community self-determination is the responsibility and right <br />of all people who comprise a community. <br />5. Partnering with the community is necessary to create change and improve health. <br />6. All aspects of community engagement must recognize and respect community diversity. <br />7. Awareness of the various cultures of a community and other diversity factors must be <br />paramount in designing and implementing community engagement approaches. <br />8. Community engagement can only be sustained by identifying and mobilizing the <br />community. <br />