Agmt08 The Sports Management Group

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City of Redwood City Community Facilities Scoping Study Exhibit "A" The objective of The Sports Management Group is to produce results that satisfy our clients' needs and result in long-term working relationships. We are pleased continue our long relationship with the City and appreciate this opportunity to present this Scope of Services for the Community Facilities Scoping Study. It is understood that the City desires to develop plans and strategies for the replacement of several of its significant community facilities. This scoping study will provide an analysis of the needs and definition of the subsequent study that will provide detailed site analysis, preliminary building and site concepts drawings, and the refinement of total project costs. The Work Plan that follows identifies a series of three interactive workshops with a Steering Committee comprised of staff, stakeholders, representatives of the Board, and others members as determined by the City. 1.0 Data Gathering and Synthesis The process is initiated with a thorough review of existing information that will provide critical project background and understanding The Sports Management Group will analyze and synthesize existing reports, certification submittal, public outreach findings, current participation data, use schedules, operating budgets, space inventories and plans, public surveys, site options and plans, and other pertinent documents provided by the City. In order to use the information gathered effectively, this work will be completed prior to Workshop #1. 2.0 Market Study and Demographic Analysis The Market Study will define the service area and identify the characteristics of the population residing within that service area. This will include developing current and projected demographics using City, Regional, and State sources. Demographic analysis will identify changes in age groupings, family households, income, educational attainment, spending habits and other information that can be used to project demand for specific programs and activities, participation in those programs and activities, and market capture. Current trends and national and regional survey data will also be used to estimate demand and participation frequencies. 3.0 Trends Analysis Based on the finding of the Market Study and Demographic Analysis, The Sports Management Group will prepare a Trends Analysis that will identify the factors that are likely to impact current and future demand, programming, services, and use. The Trends Analysis will also include analysis and description of the impact of these trends on facility planning and design. II The Sports . ~ Management Group