Agmt23 The Social Changery - Laserfiche WebLink

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REV: 12-08-2022 RL part of the program, students learn how best to message to their peers about cannabis, and are able to take creative liberty to develop social media that have prevention and early- intervention messaging. Consultant will provide students who develop social media as part of the program a stipend for their work. The cost breakdown is inclusive of stipends for up to 2 classes of 15 students, at a rate of $100 per social media item (such as an Instagram post or Twitter tweet) for a total of up to $3,000 paid to students directly by Consultant. All social media items will be posted through the students’ personal social media accounts. City will pay Consultant an installment of $10,000 upon the completion of Task 2, pursuant to an invoice consistent with Section 6, Compensation. Task 3: Media Buy Consultant will use media and marketing to reach young people where they spend their time, whether on websites, social media, gaming or watching videos. Using digital and outdoor advertising strategies, Consultant will target young people down to specific zip codes with Cannabis Decoded messaging. Consultant will provide tactics and strategies for the media buy, including but not limited to sidewalk chalk, postings, digital radio ads, shaker ads, digital ad buys, and video. Following the media placement, a detailed analysis of numbers reached, influenced visits, and which assets performed best, with which audiences will be provided. City will pay Consultant an installment of $40,000 upon the completion of Task 3, pursuant to an invoice consistent with Section 6, Compensation. Year-End Report Upon completion of the Services, Consultant will present a year-end report to the PRCS Director or their designee for review and approval. Agreement extensions are contingent up on City satisfaction with the results of the Services and the year-end report. ATTY/AGR.2022.398/The Social Changery (Page 12 of 12)