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REV: 11-22-23 VR <br />EXHIBIT “A” <br />SCOPE OF SERVICES AND FEE <br />Engagement of Lew Edwards Group. During the term of this Agreement, City hereby <br />engages with Lew Edwards Group (LEG) to perform the following services (collectively, <br />“Services”). <br />a. Lead Project Services. LEG shall perform any of the following services as <br />needed to assess the electoral feasibility of a revenue measure(s) for the City. <br /> <br />i.Serve as the Lead Communications Consultant to help navigate <br />dynamic, evolving project needs and supporting City staff in achieving a <br />well-coordinated effort; <br />ii. Develop potential Revenue Measure strategies to meet City’s funding <br />needs to be tested in polling; <br />iii.Collaborate closely with relative consultants on public opinion research <br />needs, jointly analyzing results, and proving Strategic Recommendations <br />and Plan; <br />iv.Analyze past election results in the jurisdiction and region to understand <br />voter turnout trends and other relevant voting patterns; <br />v.Research other local proposals that may be heading to an upcoming <br />ballot that could affect the viability of the City’s potential Revenue <br />Measure(s); <br />vi.Continuously updating and refining Project Timeline, Activities and <br />Budget; <br />vii.Recommend permissible public education program to inform the public <br />of the City’s Fiscal Sustainability vision; <br />viii.Train City staff on informational outreach message delivery, including <br />how to respond to a variety of public and stakeholder questions, <br />comments, or concerns; <br />ix.Develop earned/social media/ web-based strategy and content for <br />informational collaterals; <br />x.Providing Rapid Response services to support the City’s Public <br />Information Officer (without exception LEG does not function as a paid <br />spokesperson for the City); and <br />xi.Add value to staff reports to the City Council. <br />b. Public Information. LEG will develop strategic recommendations and design <br />and implement a public information and outreach program. LEG shall perform <br />any of the following services as needed to raise awareness of City’s funding <br />needs and/or factual information pertaining to the Revenue Measure(s) <br />proposal. LEG will collaborate closely with the City on these elements and <br />provide first drafts of communications toolkit materials for the review and <br />approval by the City. <br />ATTY/AGR.2023.288/The Lew Edwards Group (Local Funding Measures) (Page 11 of 14)