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16 <br /> <br />the City’s communica�on staff maintain through Constant Contact. As of today, there are 929 <br />registered email addresses. <br />5.2. Logo and Style Guide <br />• The 84/101 Reimagined Logo was developed using the City of Redwood City’s logo as a <br />base, (shape, color, water, hills, etc.) as it is an RWC-led project. <br />• The logo priori�zes SR 84 (formerly referred to as Woodside Road) before 101 to place <br />the emphasis on the focused set of improvements that will occur on SR 84. Although <br />locally referred to as Woodside Road, SR 84 highlights the regional significance of the <br />project. <br />• The word “reimagined” calls aten�on to the fact that this is not the tradi�onal <br />interchange project. It is that and much more. The Project has been reimagined to <br />include mul�-modal elements that serve the region—from freight movement to access <br />for Equity Priority Communi�es, connec�vity to transit, future ferry, and <br />bicycle/pedestrian access to the Bay Trail. <br />• The logo was envisioned to emphasize the mul�-modal nature of the project. The <br />interchange is visually represented by the crossing of single road over a striped road to <br />visually signal its significance in connec�vity with different modes. <br />• Addi�onal assets with taglines can be used for specific grant applica�ons to highlight <br />different aspects and benefits of the project. For example, bike/ped elements may be <br />emphasized for ATP-type grants, and port access or shipping/freight elements may be <br />emphasized for TCEP or other highway grants. <br />• Themes to highlight include regional significance, Equity Priority Community impacts, <br />transit connec�vity, bike/ped elements, and safety. <br />While this logo will be the public-facing name, the official project name as recorded in the <br />STIP/TIP will remain unchanged as follows: <br />o US 101 / Woodside Interchange Improvement <br />o TIP ID: SM-050027 FMS ID 2534 <br />Style Guidelines <br />The approved 84/101 Reimagined brand assets included the following: <br />• Logo and alternates <br />• Typeface <br />• Icons <br />• Op�onal Logo footer for presenta�ons <br />• Op�onal sec�on headers for presenta�ons <br />All graphics files are included in the SharePoint folder under 2.10 Communica�ons Plan.