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Page 8 of 11 <br />City of Redwood City 1017 Middlefield Road, Redwood City, CA. 94063 Tel: 650-780-7000 www.redwoodcity.org <br />Examples from Other Cities <br />Several cities in the region have adopted code or policy changes to allow digital billboards. Table 2 below <br />provides more details about digital billboards in four local cities, including allowances for the number of <br />displays. Staff chose these cities because they illustrate the range of approaches cities may take related <br />to digital billboards: Belmont prioritized removal of existing billboards in their regulations, Newark was <br />one of the first cities in the Bay Area to allow digital billboards, and San Carlos and South San Francisco <br />have several billboards. For reference, other cities commonly used as comparators to Redwood City - <br />Mountain View, Palo Alto and San Mateo – do not allow digital billboards. <br />Table 2 <br />INFORMATION ON DIGITAL BILLBOARD POLICIES FROM OTHER CITIES <br />City Number <br />Allowed Method of Implementation <br />Newark 2 <br />Newark permitted two digital billboards and a new auto mall sign in <br />2012 with changes to its Zoning Code. The billboards were approved <br />through the issuance of a Conditional Use Permit. No additional <br />billboards have been authorized. <br />San Carlos 5 <br />San Carlos only allows digital billboards to be placed on City-controlled <br />property and requires the removal of an existing billboard (“Relocation <br />Agreement”). Each billboard is evaluated separately after a proposal is <br />made by the billboard company. The first was approved in 2013, the <br />second and third in 2018, and the fourth in 2022. <br /> <br />The smaller digital billboard by the southbound Whipple Avenue exit <br />was permitted prior to the most recent code changes but is still <br />considered a digital billboard for analysis purposes. <br />South San <br />Francisco 4 <br />Initially, South San Francisco only permitted three digital billboards per <br />its Zoning Code and required either removal of static billboards <br />(“Relocation Agreement”) or an in-lieu fee. The first billboard was <br />approved in 2015, along with changes to the Zoning Code. Two <br />billboards were approved in 2018 and 2021. The fourth was permitted <br />in 2024, which required another Zoning Code update. <br />Belmont 1 <br />In 2015, Belmont permitted one digital billboard to be placed east of <br />U.S. Route 101 in exchange for the removal of five static billboards <br />(eight visible side or “faces”) along El Camino Real and the Bayshore <br />Freeway (“Relocation Agreement”). <br /> <br />8.A. - Page 8 of 12 <br />190