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Page 5 of 7 <br />City of Redwood City 1017 Middlefield Road, Redwood City, CA. 94063 Tel: 650-780-7000 www.redwoodcity.org <br /> <br />Staff Recommendation - 350 Convention Way <br />Staff recommends that the City select O/FI and the site at 350 Convention Way for negotiations. <br />Concurrent with negotiations, staff will work with O/FI to conduct outreach and conduct an California <br />Environmental Quality Act (CEQA) analysis, as well as revise Chapter 3, Advertising & Signs (Sign <br />Ordinance). <br /> <br />Proposed Approach <br />If the City Council wishes to pursue a digital billboard at 350 Convention Way, staff recommends the City <br />Council take the following actions: <br />1. Authorize staff to prepare and sign a Letter of Intent (LOI) with O/FI to confirm the City’s interest <br />in considering a digital billboard at 350 Convention Way. <br />2. Authorize staff to negotiate terms for a digital billboard agreement, should the City Council <br />ultimately approve the billboard at that location. <br />3. Direct staff to return to the City Council at the end of the negotiation and, if staff recommends <br />moving forward with agreed-upon terms, to prepare the agreement and amendments to the <br />City's sign ordinance that would allow for the installation of a digital billboard at that location. <br /> <br />If the City Council takes the above actions, the applicant, at its own expense, would submit all necessary <br />information to the City for further analysis of the proposal. This would initiate the CEQA review process <br />and other related steps, including applicant-led community outreach. <br />8.B. - Page 5 of 8 <br />440