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December 2022 – November 2023 <br />Over the last year, we continued to promote <br />Downtown Redwood City as an ideal place <br />to live, work, and play. With an emphasis <br />on creative video content, we highlighted <br />community events, public artwork and <br />beautifications, RCIA initiatives, local <br />businesses, and more. <br />SOCIAL MEDIA HIGHLIGHTS <br />PAGE 10 • 2023 ANNUAL REPORT <br />A budget of $1,200 per month was allocated <br />for social media ads to boost content in <br />support of the RCIA businesses. As a result, we <br />significantly increased the overall social media <br />following and engagement. We also launched <br />a #ToGatherInRWC social media content <br />campaign that encouraged people to “gather” in <br />Downtown Redwood City, fostering community <br />and connection. <br />6.D. - Page 15 of 21 <br />94