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Street Banner Installations <br />Placemaking activities and initiatives help identify <br />boundaries, invite and orient visitors, strengthen <br />neighborhood pride, and reinforce the district’s <br />brand. This year, the RCIA continued its support <br />for district identity and beautification by bringing <br />back the Fall and Winter banners, as well as the <br />newly designed Spring and Summer banners. <br />These seasonal banners brought beauty and <br />vitality to the streets of downtown all year long. <br />Additionally, from September through November, <br />the RCIA honored local Veterans with a banner <br />campaign that hung throughout downtown for <br />Veterans Day. These banners recognized all six <br />branches of the military: Air Force, Army, Coast <br />Guard, Marine Corps, Navy, and Space Force. The <br />RCIA invested an additional $20K in the purchase <br />of new Veterans Day banners and flags for display <br />throughout Downtown Redwood City. <br />Holiday Activities & Décor <br />Holiday cheer filled the streets of Downtown <br />Redwood City this year through the return of <br />several celebrations and increased décor in <br />Courthouse Square. The RCIA invested $30K <br />in holiday décor that included oversized bows <br />adorning streetlights, holiday banners and lights <br />throughout downtown and much more. The <br />RCIA, in partnership with the City of Redwood <br />City, also invested an additional $38K to restring <br />one of the two large trees at Hamilton and <br />Broadway – the same tree locals and visitors <br />see illuminate the night at the annual holiday <br />tree lighting at Courthouse Square. In addition, <br />the RCIA welcomed back the Merrie Old <br />Christmas Carolers who led the community in <br />cheerful singing for two nights during the holiday <br />season. Several other holiday happenings were <br />shared with the community across social media, <br />newsletters and to media publications. <br />2023 ANNUAL REPORT • PAGE 9 <br />6.D. - Page 14 of 21 <br />93