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<br /> <br /> <br /> <br /> <br /> <br />Redwood City’s <br />priority <br />population <br />population, <br />with some <br />gaps <br />portions of the <br />priority <br />population <br />7b Affirmative <br />Outreach: <br />Narrative <br />Outreach to <br />underserved <br />portions of <br />priority <br />population is <br />intentional, well- <br />planned, <br />and effective <br /> Outreach to <br />underserved <br />portions is <br />missing some <br />clarity or <br />planning, and <br />may not be <br />very effective <br /> Outreach to <br />underserved <br />portions is <br />haphazard or <br />minimal, and <br />does not <br />appear <br />effective <br />No evidence <br />of outreach <br />to <br />underserved <br />portions of <br />the priority <br />population <br />x1 <br />8 Other <br />Revenues <br />Other sources of <br />revenue are <br />diverse and <br />leverage HSFA to <br />achieve <br />program goals <br /> The project <br />relies <br />significantly on <br />HSFA funds <br /> Other sources <br />of revenue are <br />minor and/or <br />insufficient to <br />achieving <br />program goals <br />No evidence <br />of other <br />revenue <br />sources <br />x2 <br />9 Staffing Staffing is appropriate Not <br />Scored <br />10 Budget Program is a <br />reasonable cost <br />for the services <br />provided <br /> Program is a <br />moderate cost <br />for the <br />services <br />provided <br /> Program is <br />costly for the <br />services <br />provided <br />No evidence x1 <br />11 Marketing Marketing <br />appears to be <br />appropriate, <br />accessible, and <br />effective across <br />multiple <br />segments of the <br />priority <br />population <br />Marketing <br />appears to be <br />appropriate, <br />accessible, and <br />effective for <br />one to two <br />segments of <br />the priority <br />population <br />Marketing <br />generally <br />sufficient, but <br />may exclude <br />or be <br />ineffective for <br />some <br />Marketing <br />may be <br />insufficient to <br />reach most of <br />the priority <br />population <br />Marketing <br />extremely <br />lacking in <br />ability to reach <br />priority <br />population <br />No evidence x1 <br />* “priority population” refers to populations prioritized in RWC Consolidated Plan <br />9.C. - Page 15 of 27 <br />468