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December 2023 – November 2024 <br />This year, RCIA leaned heavily into Reels video <br />content to promote Downtown Redwood City as <br />a dynamic, vibrant, and diverse community—and <br />the results have been impressive. By consistently <br />showcasing community events, public art and <br />beautification projects, RCIA initiatives, and local <br />businesses through engaging content, there has <br />been a steady rise in views and engagement. <br />SOCIAL MEDIA HIGHLIGHTS <br />PAGE 10 • 2024 ANNUAL REPORT <br />Many of the Reels now consistently reach over 10K <br />- 20K views, with several achieving between 50K – <br />100K views. This strong performance has played a <br />major role in significantly growing RCIA’s Instagram <br />following. To support these efforts, we maintained <br />a $1,200 monthly budget for social media ads, <br />helping to further amplify our reach and visibility <br />for RCIA businesses. <br />8.A. - Page 14 of 33 <br />26