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2024 ANNUAL REPORT • PAGE 9 <br />Holiday Activities & Décor <br />Holiday cheer filled the streets of Downtown <br />Redwood City this year through the return of <br />several celebrations and décor in Courthouse <br />Square. The RCIA invested $32K in holiday décor <br />that included holiday banners and lights <br />throughout downtown and much more. In <br />partnership with the City of Redwood City, RCIA <br />helped coordinate the Annual Tree Lighting <br />Ceremony at Courthouse Square, which brings <br />hundreds of people to downtown for <br />the beautiful lighting of the tree at Hamilton & <br />Broadway. In addition, the RCIA welcomed back <br />the Merrie Old Christmas Carolers who led the <br />community in cheerful singing for four nights <br />during the holiday season. <br />RCIA Bi-Weekly Newsletter <br />The RCIA continued sending bi-weekly <br />newsletters throughout 2023-2024. The <br />newsletters provided updates about the City’s <br />events, business resources, placemaking <br />initiatives, upcoming business events and <br />announcements, and all things RCIA and <br />Downtown Redwood City. <br />RCIA/City Partnership <br />The RCIA invested $75K to fund specific capital <br />improvements associated with the City’s goal of <br />creating a Pedestrian Mall on the 2000 block of <br />Broadway. This strategic investment directly <br />supports the City’s vision to create a Pedestrian <br />Mall, designed to improve walkability, increase <br />foot traffic for local businesses and activate <br />public space for community gatherings.