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Bollards <br />The survival and prosperity of Downtown <br />Redwood City businesses remains a top priority. In <br />a joint effort to create a safer, more pedestrian- <br />friendly environment, the RCIA and the City <br />of Redwood City invested over $500,000 in 2021 <br />for the installation of surface-mounted, sliding <br />bollards on both ends of Theatre Way. Completed <br />in April 2024, this permanent barrier system <br />significantly enhances pedestrian safety while <br />also enabling more vibrant and accessible <br />outdoor dining and retail experiences. These <br />improvements directly support the many <br />restaurants and shops that define the heart of <br />Downtown Redwood City, helping create a more <br />welcoming and thriving destination for residents <br />and visitors alike. <br />Street Banner Installations <br />Placemaking activities and initiatives help identify <br />boundaries, invite and orient visitors, strengthen <br />neighborhood pride, and reinforce the district’s <br />brand. This year, the RCIA continued its support <br />for district identity and beautification by bringing <br />back the Fall and Winter banners, as well as <br />the bright Spring and Summer banners. These <br />seasonal banners brought beauty and vitality to <br />the streets of downtown all year long. <br />Additionally, from September through November, <br />the RCIA honored local veterans with a banner <br />campaign that hung throughout downtown for <br />Veterans Day. These banners recognized all six <br />branches of the military: Air Force, Army, Coast <br />Guard, Marine Corps, Navy, and Space Force. <br />PAGE 8 • 2024 ANNUAL REPORT <br />HIGHLIGHTS CONTINUED <br />Influencer Partnerships <br />The RCIA partnered with Bay Area influencers <br />to promote Downtown Redwood City through <br />engaging social media activations. In collaboration <br />with @bayarea_buzz, they curated a “Day in <br />Downtown Redwood City” experience that <br />highlighted local businesses, dining, and activities. <br />The RCIA also teamed up with @snackateriansf to <br />create a custom foodie tour, which she featured <br />in her content. These activations generated <br />significant views and engagement, driving <br />increased brand awareness for the RCIA and <br />boosting overall visibility for Downtown Redwood <br />City and its business community.