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Page 3 of 4 <br />City of Redwood City 1017 Middlefield Road, Redwood City, CA. 94063 Tel: 650-780-7000 www.redwoodcity.org <br />EQUITY IMPACT STATEMENT <br />The proposed Entertainment Zone is intended to support economic vitality and activation of public spaces <br />in the Downtown area, which may benefit local businesses, employees, and visitors. While specific data is <br />limited, similar programs have demonstrated increased economic activity; however, benefits may be <br />concentrated in the Downtown core, and potential impacts such as noise, crowding, or increased alcohol <br />presence may affect nearby residents and businesses differently. <br />To mitigate potential impacts, the City will retain control over when and how the zones are activated, <br />including the ability to limit hours, scale activations, and implement public safety and operational <br />measures through the Entertainment Zone Guidelines. Staff will also conduct outreach to affected <br />businesses and stakeholders and will monitor the program over time. Findings will inform any <br />recommended modifications to ensure the program aligns with the City’s goal of fostering an inclusive, <br />safe, and vibrant community. <br />FISCAL IMPACT <br />Development of the Entertainment Zone initial implementation has required staff time across multiple <br />departments but there is no direct, immediate fiscal impact associated with establishing the framework <br />for the proposed Entertainment Zone program. <br /> <br />Future activations of the Entertainment Zone will result in costs related to staff coordination, public safety <br />support, materials such as signage, barriers, and other operational supplies. Staff project up to $20,000 in <br />costs for running the initial implementation. <br />ENVIRONMENTAL REVIEW <br />This activity is categorically exempt from the California Environmental Quality Act (“CEQA”) as such action <br />is a minor temporary use of land having negligible or no permanent effects on the environment pursuant <br />to Cal. Code Regs. Tit. 14, Section 15304(e). <br />PUBLIC NOTICE <br />Public notification was achieved by posting the agenda, with the agenda items being listed, at least 72 <br />hours prior to the meeting. <br />ALTERNATIVES <br />1. Do not proceed with establishing an Entertainment Zone in the Downtown area <br />7.G. - Page 3 of 11 <br />236