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EXHIBIT "A" SCOPE OF SERVICES SCOPE OF WORK OVERVIEW The primary objective of this study is to fully define a vision of a redeveloped Bayfront and Redwood Creek for the City of Redwood City and the implications of such redevelopments on Redwood's downtown. The process to realize this goal starts with a filtering and refinement of the various studies previously produced to create a distilled vision of a vibrant marketplace integrated into a whole and complete community that expresses the lifestyles, cuisine, entertainment, technology, and art of Redwood City. Based on the preliminary concept, an extensive market research analysis will be completed for the Bayfront, Redwood Creek and downtown Redwood, along with the surrounding areas. This research will be based on an audit of existing studies as well as a collection of current market data to include lifestyles, consumer buying power, households and household make-up, incomes, daytime work population, existing visitors and potential visitors to both the downtown and the Bayfront. Once the preliminary vision has been set and the market research completed, proposed uses for the North Main Street district and the Bayfront Areas will be fully identified. Next, the targetAreass will be merchandised with a listing of the preferred retail concepts, uses and experiences - those that meet the vision of the Bayfront and Redwood Creek and are compatible with the target consumer profile. At the conclusion of the merchandising phase a detailed list of proposed uses will be presented along with word diagrams that further explain the recommended direction of the Study Areas. Additionally, a "look book" will be created that is filled with the operative images of proposed housing, retailers, restaurants and other uses. Upon completion of the research and merchandising strategy, a schematic plan for the Bayfront and Redwood Creek will be created. This step begins with the creation of bubble diagrams on the site plans. Within these diagrams we explore circulation, site lines and focal points in order to define the optimum placement of buildings and uses. Through progressive steps the rough conceptual plans move from bubbles to connected Areas and finally to schematic outlines of the proposed uses and buildings. The site plan, use plan and market research become the basis of the financial plan. Proposed uses are placed on a plan and a value is assigned to each use, to each space and to each retailer. Next we create financial models to test the viability of the proposed uses. Finally, the entire plan is revised based on the economic findings, the market research conclusions and the shared vision of the community. Agreement over $10K City Attorney Approved Version 012710 10 ~