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7B Page 1 0 0) MISSION STATEMENT ~ & STRATEGIC PLANNING OVERVIEW -------------------- As part of the background preparation for developing this Strategic Plan, the Consultants car- ried out a thorough assessment of the Alliance's mission, programs, work plans, budgets, outreach materials, regular reports and legal agreements with other agencies. The Consultant's findings pointed to the need for a clearer focus in both the Alliance's mission and programs. These findings were reinforced by the interviews that the Consultants carried out with 26 members of the Board, the Supervisory Committee, staff and key stakeholders. The overwhelming response when asked what people wanted to achieve from a new Strategic Plan was that people wanted a plan that clearly defined the Alliance's role and mission. The Consultants' findings and the interviews both con- firmed that the Alliance's existing mission was leading to a lack of focus in planning the Alliance's activities and chart- ing its future direction; the mission was unclear, inaccurate, allowed for "mission creep" and prevented the Alliance from adequately measuring its achievements The Alliance's Strategic Planning Task Force members therefore spent several meetings defining a new mission for the Alliance that would be: Easily remembered; Easily explained and understandable to the general public; Inspirational, both internally and to the public; . Inclusive of key Program Areas and with enough definition to exclude non-Program Areas; · Used to brand and market the agency; . Measurable by existing performance measures; and · Containing an enabling statement that would allow the Alliance to have a meaningful, measureable impact through its work. The full Board ratified a new Mission Statement at their Stra- tegic Planning Board Retreat on October 22. 2009: The:P,e'n',os..-ia -rraffic ,eQ..,ge'stionReUefAiI iance :..... W(U~ki~.gtog.~ther 1'0 bn,pro"~: .:Q,Qr-. 'SaI1Ma~eo CO.utifr€ommute.. . . . - ... .. . y . . ......... . ..--'- - Wedpthi.$J.ly wotkingwith ... e EItl,pIQy~rs To Develop And Mana,ge Innovatlvti! Partnerships To Red.uce ,Peak Period Comm:lJte T'rips ,'e, Commuters To Explore And utilize Alternative T.rai:lSPQrtation e Public And Private Partners To Colla.boratively Develop New Resources And Tools To Expand Transportation Alternatives 8