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7B Page 14 Goal: Increase the market penetration of Alliance commute al- ternative programs in San Mateo County. Alliance employ- er outreach efforts should increasingly expose commute alternatives to a higher percentage of the 381,4001 em- ployees who work in San Mateo County. Between 2005 and 2035, employment growth is expected to increase by 184,6502 and Alliance employer efforts need to grow to minimize the congestion impacts of additional peak period trips. Obiective: Increase ~he number of employers participating in Alliance programs such that 10,000 additional employees have the opportunity to take advantage of Alliance programs each year. This represents approximately 3% of San Mateo County employment each year. Alliance Role: The Alliance plays a lead role in employer outreach. In its efforts. the Alliance has been, and should continue to be, an important agent in furthering City/County Association of Government's (C/CAG's) Voluntary Trip Reduction Program and the San Mateo County Transit District's (SM- CTD)l leadership in being a Mobility Manager. Through the Alliance Board, cities have an opportunity to develop policies to support the goals of S8 375. Strategies: · Conduct high level meetings with SMCTD and C/ CAG on how the Alliance employer-based pro- grams can support their respective mobility man- agement and congestion relief goals:' · Conduct market research on the high number of employers in the Alliance database that have chosen not to participate in Alliance programs. Determine which initiatives would have the biggest impact on employer participation and employee participation in commute altematives. Develop outreach strategies based on the market research results. · Place an agenda item with the Supervisory Commit- tee to semi-annually discuss Strategic Plan progress, discuss implementation issues, and continue to set new strategic initiatives. · Conduct targeted campaigns at clusters of small employers in downtown areas and business parks to encourage employer consortiums to participate in Alliance commute alternative programs. This is being done with Shuttle Programs quite success- fully and should be expanded to the other Alliance programs. 1 Source: California Fact Sheet, San Maleo Counly, May 2009 from EDD statistics. 2 Source: ABAG Projections (2007 Series) 3 The San Mateo County Transit District (SMCTD) is the administrative body of SamTrans, Joint Powers Board for Caltrain and the San Mateo County Transportation Authority and by reference includes alllhree. 4 This was discussed at the Stralegic Plan Task Force and further discussions are currently being scheduled. 12