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tickets and the Alliance is responsible for promotion of the program to commuters. delivery of the ticket to qualified partici- pants, and follow-up surveys on transit ticket use and travel behavior change. Strategies: Continue to plan and implement the Try Transit Campaign with Caltrain, SamTrans and other interested transit partners . Continue to collaborate with transit partners to focus Try Transit campaigns to targeted areas and specific route campaigns. . Evaluate potential for new resident campaigns In collaboration with transit operators. The Alliance has a cost-effective fulfillment function that could be attractive to the transit operators. . Develop and implement commuter tax benefit re- imbursement program for transit pass participants. Measure of Effectiveness for Incentive Programs: These measures of effectiveness should be used for the carpool. vanpool. and Try Transit incentive plans: Track the annual number of program participants by program component. . Continue follow-up surveys to measure changes in travel behavior and annually track annual reduction in peak period commute trips, vehicle miles trav- elled and emissions reduction. 7B Page 23 >> J 1- · Isolate incentive program costs such that the cost per ton of emission reduced. and cost per peak commute trip reduced can be accurately calculated, 4. Bike to Work Day Each May, the Alliance is the coordinator for all San Mateo County Bike-to-Work Energizer stations. On May 14, 2009, the Alliance counted 3,482 participants in the annual Bike-co-Work event. Goal: · Participate in Bay Area wide event to promote the use of bicycling as a convenient form of com- muting. Obiecfive: · Increase the number of Bike to Work Day partici- pants by 10% from the previous year. 21