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7B Page 24 Alliance Role: · This is a regional effort coordinated by the Bay Area Bicycle Coalition through a contract with the Metropolitan Transportation Commission. The Alliance coordinates the effort in collaboration with the Silicon Valley Bicycle Coalition. Strategies: · Continue as the county-wide coordinator for Bike to Work Day in San Mateo County. · Evaluate the location and utilization of Bicycle sta- tion checkpoints and add locations as necessary to capture bicycle participation in Bike To Work Day. Measures of effectiveness for this program are developed at the regional level. The Alliance should include the San Mateo County results in their annual report. I' I PROGRAM AREA 3: Working With Public And Private Partners To Collaboratively Develop New Resources And Tools To Expand Transportation Alternatives As a Joint Powers Authority, the Alliance is a partnership of 17 cities and a representative of the County Board of Supervisors. As such, the Alliance represents the majority' of communities in San Mateo County and is exception- ally responsive to public input. It is the Alliance's mission to collaborate with participating public and private sector employers to promote an array of transportation alterna- tives to San Mateo County residents and employers. As discussed in the first DNO Program Areas, the Alliance partners with C/CAG and its funding agencies to be the countywide transportation demand management agency responsible for implementing programs to reduce peak period auto trips and emissions. The Alliance also partners with transit agencies to provide free transit tickets to com- muters interested in trying transit, and provides employer- based shuttle programs to improve employer connectivity with BART and Caltrain stations. The first two Program Areas emphasize direct program and service delivery, often in conjunction with public and private partners. A large majority of existing funding resources are for Program Areas I and 2, but are limited by currently available funding resources. The emphasis of Program Area 3 is the collaboration with partners to enable the expansion of employer-based programs in Program Area I, commuter efforts in Program Area 2, but also other community-based mobility solutions if they are determined to be fundable priorities by the Alliance Board 22