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<br />7B <br />Page 29 <br /> <br /> <br />The benchmark goals for door-to-door services are: <br />)) Cost per passenger: < $1 5 <br />)) Operating cost: < $50 per hour <br /> <br />As discussed earlier, it is recommended that the planned <br />discussions with C/CAG result in a single set of measure <br />of effectiveness for both employer-based shuttles to <br />Caltrain and BART stations and a separate standard for <br />community-based shuttles. <br /> <br />- " <br /> <br />~ 3. Community Facilitation of <br />lTran~pC)rta~iC)-"_ Alter~~~iYe5 _ I <br /> <br />The Alliance has facilitated the use of transportation <br />alternatives at the community level through the following <br />efforts: <br /> <br />Participation in community fairs. Recent examples in- <br />clude: <br /> <br />)) A booth was staffed at the Burlingame Green Street <br />Fair on 5/17/09. Assisted with coordination of <br />expanded Burlingame Trolley service hours, at the <br />request of the event organizers for this event. <br /> <br />)) Alliance staff participated in the Foster City Art and <br />Wine Festival on 5/30-5/31/09 to promote com- <br />mute alternatives, including the various Foster City <br />Shuttles. <br /> <br />)) Staff participated in Redwood City's World Envi- <br />ronment Day on 6/5/09. <br /> <br />Goal: <br /> <br />. Continue to expand exposure of Alliance pro- <br />grams in Alliance members' communities in a <br /> <br />cost-effective manner. <br /> <br />Strategy: <br /> <br />. Develop a protocol for determining where at- <br />tendance at community fairs will help the Alliance <br />to achieve its mission and respective goals and <br />objectives in a cost-effective manner. The criteria <br />may include representation of Alliance members. <br />expected attendance, and actual experience of <br />attendance at previous community events in hav- <br />ing attendees sign up for participation in Alliance <br />programs. <br /> <br />Measure of Effectiveness: <br /> <br />. If cost-effective, provide a means of tracking <br />actual participation in Alliance programs. This <br />may include stamping a code on materials to be <br />distributed or some other means. <br /> <br />27 <br />