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<br />7B <br />Page 39 <br /> <br /> <br />employees each year. Additional budget will be required <br />for targeted sub-regional efforts, and a media campaign to <br />reach employees working at smaller employers. This may <br />require elimination of some lower priority initiatives if the <br />Alliance budget stays at the same level. Additional funds <br />may be secured through efforts in Program Area 3. <br /> <br />Action Items: <br /> <br />I. Utilize the prioritization framework to formulate <br />the 20 10/ II Alliance budget. <br /> <br />2. Reformulate priorities on annual basis based on <br />currently available information. <br /> <br />3. Receive concurrence on annual priorities from <br />key funding partners. <br /> <br />4. Consider using benefit cost analysis to compare <br />the relative effectiveness of the array of Alliance <br />mobility programs. If not feasible, calculate the <br />cost-effectiveness of individual Alliance pro- <br />grams. <br /> <br />37 <br />