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<br /> <br /> <br />.,r <br /> <br />Program Area 1: Employer Outreach <br /> <br />Existlna: 290 employers representing <br />108,000 employees; <br />Goal: Increase the market penetration of <br />commute alternatives in San Mateo <br />Cou nty; <br />Obiective: 10,000 additional employees per <br />year (3% of San Mateo County <br />employment) . <br /> <br />Program Area 1: Employer Outreach <br /> <br />Measures of Effectiveness: <br />o Continue to compare participation in <br />commuter alternatives of employers <br />participating in Alliance programs with <br />sample not participating; <br />o Annually calculate peak period auto trips <br />and emissions reduced. <br /> <br /> <br /> <br />I <br />/ <br />/ <br /> <br />- <br /> <br />7B <br />Page 2 <br /> <br />Program Area 1: Employer Outreach <br /> <br />~ <br /> <br />Kev Strateaies: <br />o High level meetings with SMCTD and <br />C/CAG to support their respective goals; <br />o Market research on initiatives that would <br />lead to increased participation; <br />o Semi-annually update Strategic Plan <br />progress to stakeholders; <br />o Targeted campaigns in downtowns and <br />business parks to build upon employer <br />consortiums; <br />o Provide employer perspective to <br />SamTrans Comprehensive Operations <br />Analysis TAC <br /> <br />Program Area 1: Employer Support <br />Services <br /> <br />Existina: Emergency Ride Home Program, <br />Bicycle Lockers, Bicycle Safety Workshops. <br /> <br />Goal: Provide employer support service to <br />overcome barriers to utilization of commute <br />alternatives. <br /> <br />Obiective: Increase employer participation <br />in Alliance support services by 5% <br />annually. <br /> <br />2 <br />