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<br /> <br />~" <br /> <br /> <br />Program Area 1: Employer Support <br />Services <br /> <br />Strateoies: <br />o Engage active employers to facilitate <br />participation In addltonal commute <br />alternatives. <br />o Utilize market research in employer <br />outreach to revise and update programs. <br />Measures of Effectiveness: <br />o Employer satisfaction with program <br />delivery ; <br />o Monitor participation through annual <br />feedback from employer participants. <br /> <br />Program Area 2: Direct Marketing to <br />Commuters <br /> <br />Existl no : <br />o Employer transportation coordinators at <br />290 employers directly provide <br />information to commuters; <br />o Promotional fairs in member <br />communities; <br />o 73,500 unique v,isitors to commute.org <br />annually; <br />Goal: Provide commute alternative <br />~rmation directly to commuters so that <br />they can make informed choices on <br />commute options. <br /> <br />7B <br />Page 3 <br /> <br /> <br />~ <br />,., <br /> <br /> <br />:/ <br /> <br />o Direct marketing and <br />communications with commuters; <br />o Vanpool and carpool incentive <br />program; <br />o Try Transit Incentive program; <br />o Bike to Work Day promotions. <br /> <br />Program Area 2: Direct Marketing to <br />Commuters <br /> <br />\ <br />I <br /> <br />Kev Obiectives: <br />o Increase awareness of Alliance programs by <br />commuters from 25% to 33% over three <br />years; <br />o Increase website usage by commuters by <br />10% annually; <br />o Achieve 90% high satisfaction rate <br />commuter follow-up surveys. <br /> <br />3 <br />