Laserfiche WebLink
<br /> <br /> <br />Program Area 2: Direct Marketing to <br />Commuters <br /> <br />Strateaies: <br />o Develop marketing plans to enhance <br />effectiveness in directly reaching <br />commuters; <br />o Continue media campaigns targeting San <br />Mateo County commuters; <br />o Develop protocols and screens for <br />determining which promotional fairs and <br />events will provide the most benefit; <br />o Continue to restructure Alliance website so <br />that commuters have easier time <br />navigating, <br /> <br />Program Area 3: Working with Public <br />and Private Partners to Collaboratively <br />Develop New Resources and Tools to <br />Expand Transportation Alternatives <br /> <br />o Funding and Resource Development <br />o Development of Community Based <br />Mobility Services <br />o Community Facilitation of <br />Transportation Alternatives <br /> <br /> <br />~ <br />~ <br />'" <br />, <br /> <br />7B <br />Page 4 <br /> <br />Program Area 2: Direct Marketing to <br />Commuters <br /> <br />Measures of Effectiveness: <br />o Awareness of Alliance programs in periodic <br />general public sUlVeys; <br />o Percentage of San Mateo County employers <br />exposed to marketing efforts to try a <br />commute alternative, <br /> <br /> <br />o Finance and Budget <br />o Governance <br />o Administration and Business Practices <br />o Communication <br /> <br />4 <br />