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Program Area 2: Direct Marketing to <br />Commuters <br />: <br />Key Objectives <br />Increase awareness of Alliance programs by <br />? <br />commuters from 25% to 33% over three <br />years; <br />Increase website usage by commuters by <br />? <br />10% annually; <br />Achieve 90% high satisfaction rate <br />? <br />commuter follow-up surveys. <br /> <br />