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Program Area 2: Direct Marketing to <br />Commuters <br />Strategies <br />: <br />Develop marketing plans to enhance <br />? <br />effectiveness in directly reaching <br />commuters; <br />Continue media campaigns targeting San <br />? <br />Mateo County commuters; <br />Develop protocols and screens for <br />? <br />determining which promotional fairs and <br />events will provide the most benefit; <br />Continue to restructure Alliance website so <br />? <br />that commuters have easier time <br />navigating. <br /> <br />