Laserfiche WebLink
Taxi vendor:' <br />From the first ten months of data, the average taxi vendor cost per month was <br />$3,814. Based on this, the yearly program taxi costs would be about $46,000 (12 <br />months x $3,814 per month). <br />Professional Management: <br />Professional management service costs of $~4,400 per year are based on <br />sixteen (16) hours per month at $75.00 per hour. (16 hrs x 12 mos x $75.00) <br />Marketing: <br />Program marketing cost for one year is approximately $5,000. <br />Staff Time: <br />Stafftime for contract oversight, and to direct program marketing a~d planning is <br />estimated at $5,000 per year. <br />The estimated total cost to operate the service for one-year, based on first year <br />costs, was approximately $70,400. This provides 6,540 rides per year (12 mos x <br />average 545 rides per month), This results in a cost of $5.38 per rider per mile <br />($70,400 per year/6,540 riders per year/2 mile dde). <br />We estimate that the cost for the upcoming and future years will be <br />approximately $77,000. This ~pcom ng .year cost assumes an increase in <br />ridership of 10% and hence an increase in taxi vendor service cost of 10%. This <br />cost also includes a greater budget for marketing to increase promotion of the <br />program and new services to the Belmont Station. The City is requesting CICAG <br />grant funds in the amount of $38,500, 50% of the total yeady program cost. The <br />other half of the program cost will continue to be funded by the City's Traffic <br />Mitigation Fees Fund. <br /> <br /> First Year Upcoming City C/CAG Total <br />3udpet (9/01 - 9/02) Years Funds Grant <br />ITax~ vendor services $ 4§~000 $ 50~600 $ 25,300 $ 25,300 $ 50,600 <br />=rofessional Management $ 14,400 $ 14~400 $ ' 7,200 $ 7~200 1 $ 14,400 <br /> <br />Marketing ' $ 5,000 $ 7,000 $ 1,000 $ 6,000 $ 7,000 <br /> <br />Cit7 stafftme $ 5,000 $ 5,000 $ 5,000$ 5,000 <br />I Total 12-month cost $ 70,40015 77,000 $ 38,50015 38,50015 77,000 <br /> <br />CUSTOMER INPUT - RIDER SURVEY <br /> <br />After several months of operation, a survey was conducted to collect rider <br />information and input, Each of the 222 registered participants (as of April 15, <br />2002) were surveyed. Of those, 55 responded, representing a response rate of <br />25%. Below is a summary of the survey results. In addition to the questions <br />below, the survey also asked customers to comment on their reasons for not <br /> <br /> Page 3 of 5 <br /> <br /> <br />