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<br />.. <br /> <br />-- <br /> <br />EXHIBIT "A" <br />SCOPE OF SERVICES <br /> <br />Labadie Productions shall plan, manage, and implement the Redwood City Salsa <br />Festival, a celebration of everything salsa on September 25, 2010, from noon until 8pm <br />in downtown Redwood City. The event will be held on the following streets/areas: 1) <br />Broadway between Jefferson and Winslow, 2) Theater Way between Middlefield and <br />Marshall, 3) Hamilton between Winslow and Marshall, and 4) Courthouse Square. <br />Should the locations change, Consultant must obtain written authorization from the <br />Agency. <br /> <br />Labadie Productions shall purchase goods and services at Redwood City based <br />businesses to the extent possible. Priority for food booths shall be given to Redwood <br />City businesses. <br /> <br />The following scope shall be conducted by Labadie Productions. <br /> <br />PRE-EVENT <br /> <br />I. City I Agency Meetings, Program and Insurance <br />A. Meet as needed with Redevelopment Agency and City staff to determine the <br />required permits and regulations. The Agency will schedule a meeting with all <br />relevant City departments to kick off the planning of the event to ensure that City <br />resources are available. <br />B. Design and present an initial program including layout, budget and timeline to <br />Agency and City staff by August 2,2010. <br />C. Provide appropriate alcohol insurance to the Agency 30 days prior to the event <br />date. <br /> <br />II. Marketing I Advertising I Promotions <br />A. Design and place Agency approved newspaper ads in peninsula newspapers for <br />the three weeks prior to the event date. <br />B. Coordinate the marketing plan with the Redevelopment Agency and Parks and <br />Recreation Department to ensure it coincides with the overall marketing plan for <br />downtown events. <br />C. Hire a graphic designer to produce an event poster. <br />D. Hire a publicist to produce a press release and to secure a radio station to <br />promote the event. <br />E. If required by the Agency, design and provide a horizontal street banner. Size, <br />method of attachment and location shall be determined by the Agency. <br /> <br />III. Equipment and Hired Help <br />A. Hire crew to install and remove staging, tenting, shade covers, tables, chairs, <br />umbrellas, and sound systems. Prior to renting equipment, Consultant shall <br /> <br />ATTY/AGR/2010.049 <br />060310 <br /> <br />11 <br />