Agmt10 Recology San Mateo County

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• • 1586 details on how Contractor automatically detects and records information on each 1587 Customer pickup, real -time transmission of service extras, blocked cars, safety 1588 notes, and exceptions to service. 1589 7.03 PUBLIC EDUCATION AND PROMOTION 1590 Contractor and Agency agree that all public education activities will be a collaborative 1591 effort among the SBWMA, Agency, and Contractor. Contractor shall be responsible for 1592 ensuring that its Customers consistently receive a high level of service and 1593 responsiveness. 1594 A. General. Contractor acknowledges and agrees that education and public 1595 awareness are critical and essential elements of any effort to achieve diversion. 1596 Contractor shall educate Residential and Commercial Customers on the following: 1597 (i) the benefits of source reduction, reuse, Recycling, and Composting and related 1598 program opportunities; (ii) proper handling of Hazardous Waste; (iii) specific 1599 services offered by the Contractor; and (iv) Rates for Collection services. The 1600 public education program shall include distribution of public education materials at 1601 the commencement of the Agreement; when Collection services are changed during 1602 the Term; and when new Collection services are implemented during the Term. In 1603 addition, the public education program shall include on -going education activities 1604 throughout the Term. Educational materials that Contractor must pay for, produce 1605 and distribute shall include, but not be limited to, those listed in Section 7.03 (E). 1606 B. Annual Public Education Plan. On or before September 1 of each Rate Year, 1607 Contractor shall submit to Agency and SBWMA a public education plan outlining its 1608 public education activities for the coming Rate Year. Agency and SBWMA shall 1609 review and approve the plan or request modifications to the plan by October 1. 1610 Contractor shall revise and resubmit the plan to Agency and SBWMA by October 1611 15. If Agency and SBWMA determine the plan has not been adequately revised, 1612 Contractor shall ensure its public education manager is available to meet and confer 1613 with Agency and SBWMA to ensure the plan is finalized by November 1. The plan 1614 shall list each public education piece or activity (e.g., newsletters, Bill inserts, flyers, 1615 newspaper advertisements, website enhancements, etc.) to be prepared, the 1616 purpose of the piece, the key subject(s) to be covered, and the anticipated date of 1617 issuance. In addition, the plan shall list all Events the Contractor plans to attend 1618 and the public education it intends to provide (e.g., exhibit at Earth Day Event, 1619 Chamber of Commerce meetings, etc.). During the Rate Year, Contractor shall 1620 complete all elements and tasks specified in the annual public education plan in 1621 accordance with the schedule presented in the plan unless the Agency or SBWMA 1622 has provided written approval to waive or postpone a requirement. 1623 C. Content and Production Requirements. Prior to preparing public education 1624 materials, Contractor shall discuss with the Agency and SBWMA its general 1625 approach to preparing the materials and shall determine if the Agency has any 1626 Agency- specific guidelines to be followed and if the Agency wants the Contractor to 1627 work with templates prepared by SBWMA or others. 1628 The public education materials shall emphasize use of visual /graphic images as 1629 much as practical. Furthermore, the materials shall include a clear listing of 1630 program participation parameters and targeted materials. Franchise Agreement for Collection Services with Recology San Mateo County City of Redwood City ATTY /AGR/2010.014 040510 Page 42 of 115