Agmt10 San Mateo County Transportation Authority "TA"

Browse Search

b. Discuss stakeholder support. As appropriate, attach letters of support. Stakeholders can include governing bodies, project owners, and public groups. Stakeholder Support - Attached is a support letter from Stanford Medicine Outpatient Center, an original signatory to the consortium agreement and continue to support the service on behalf of their staff, students and patients. A support letter is also attached from Summit Charter High School (on behalf of their staff). c. Discuss any potential funding shortfalls, and how they will be addressed. Also discuss any funding sources that are considered risky, and how that will be addressed. Finally, discuss how the project can and would be scaled to address funding shortfalls. Potential shortfalls will likely come from a reduction in contributing employer participants. Additional contributions or new participants are the only way we can meet our operating budget after grant funds. Any major funding shortfalls that might arise will be met with equivalent service adjustments if adequate replacement funding is not secured. d. Using the table below, indicate the percentage of the funding that is planned, programmed, and allocated Planned Programmed Allocated Total Total Dollars $97,900 $0 $97,900 $195,800 Percentage of Whole 50.0% 0.0% 50.0% 100.0% e. Describe the plan and approach for marketing the shuttle service. The Alliance marketing team continues to promote the service to other area employers, soliciting their financial participation as well. The service is promoted through a variety of avenues including Employer Transportation Coordinator meetings, employer presentations, employer health /commute benefit fairs, Chamber advertisements, Alliance website — commute.org, as well as focused e- newsletter blasts and eRiderAlerts. The shuttles all have a common Alliance branding which includes a large Alliance logo decal, exterior shuttle destination signage which includes funding entities. The Redwood City shuttles have an additional branding element with a unique identifying route logo. In essence, the vehicles are a rolling billboard for the shuttle service. The 2005 Peninsula Traffic Congestion Relief Alliance Employer Transportation Survey showed that employers who had heard of the Alliance had a drive alone rate of 62.1% versus 75.3% for those who had not heard of the Alliance (PTCRA 2005 Employee Transportation Survey, pg 21). The Mid Point Caltrain Shuttle is an Alliance managed service and is part of a package of commute alternative programs offered to the participants in an effort to reduce traffic and emissions in San Mateo County. 16. Project Effectiveness Address the effectiveness (in terms of Transportation Effectiveness and Use of Measure A funds; see Instruction and Guidance Document for explanation) of the proposed project in an attachment of no more than two pages in length. SMCTA Measure A - Local Shuttle Program Call for Projects Page 8 of 16 Application Document (March 31, 2010)