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<br />Total taxable transactions reported in the County during the first two quarters of
<br />calendar year 2002 amounted to $5,726,325,000, a 13.5% decrease over the total taxable
<br />transactions of $6,617,982,000 that were reported for the first two quarters of calendar year
<br />2001. A sumn.ary of historic taxable sales with'n the County is shown in the following table.
<br />SAN MATEO COUNTY
<br />Taxable Remit Sales
<br />Number of Permits and Valuation of Taxable Transactions
<br />(Dollars in Thousands)
<br />Retail Stores Total All Outlets
<br />Source: State Board of Equalization.
<br />Median Effective Buying Income
<br />Effective buying income ( "EBIJ is designated by Sales and Marketing Management
<br />Magazine as personal income less personal tax and non -tax payments. Personal income is the
<br />aggregate of wages and salaries, other labor income (such as employer contributions to private
<br />pension funds), proprietor's income, rental income (which includes imputed rental income of
<br />owner - occupants of non -farm dwellings), dividends paid by corporations, personal interest
<br />income from all sources, and transfer payments (such as pensions and welfare assistance).
<br />Deducted from this total are personal taxes (federal, state and local, non -tax payments (such
<br />as fines, fees, penalties), and personal contributions for social insurance. Effective buying
<br />income is a bulk measure of market potential. It indicates the general ability to buy and is
<br />essential in comparing, selecting and grouping markets on that basis. The following table
<br />demonstrates the growth in annual estimated EBI for the City, County, the State of California
<br />and the United States.
<br />A-4
<br />Number
<br />Taxable
<br />Number
<br />Taxable
<br />of Permits
<br />Transactions
<br />of Permits
<br />Transactions
<br />1997
<br />6,416
<br />$6,346,995
<br />22,394
<br />$10,733,816
<br />1998
<br />6,706
<br />6,609,248
<br />21,774
<br />11,035,003
<br />1999
<br />7,156
<br />7,516,398
<br />21,586
<br />12,130,051
<br />2000
<br />7,392
<br />8,596,944
<br />21,173
<br />14,044,016
<br />2001
<br />7,813
<br />8,215,567
<br />21,287
<br />12,859,589
<br />Source: State Board of Equalization.
<br />Median Effective Buying Income
<br />Effective buying income ( "EBIJ is designated by Sales and Marketing Management
<br />Magazine as personal income less personal tax and non -tax payments. Personal income is the
<br />aggregate of wages and salaries, other labor income (such as employer contributions to private
<br />pension funds), proprietor's income, rental income (which includes imputed rental income of
<br />owner - occupants of non -farm dwellings), dividends paid by corporations, personal interest
<br />income from all sources, and transfer payments (such as pensions and welfare assistance).
<br />Deducted from this total are personal taxes (federal, state and local, non -tax payments (such
<br />as fines, fees, penalties), and personal contributions for social insurance. Effective buying
<br />income is a bulk measure of market potential. It indicates the general ability to buy and is
<br />essential in comparing, selecting and grouping markets on that basis. The following table
<br />demonstrates the growth in annual estimated EBI for the City, County, the State of California
<br />and the United States.
<br />A-4
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