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SAN MATEO COUNTY
<br />Median Effective Buying Income
<br />As of January 1, 1997 though 2001
<br />Total Effective Median Household
<br />Buying Income Effective Buying
<br />Year Area (000's Omitted). I
<br />1997 County of San Mateo $ 14,862,432 $47,876
<br />California 492,516,991 35,216
<br />United States 4,161,512,384 33,482
<br />1998 County of San Mateo $ 16,207,690 $50,511
<br />California 524,439,600 36,483
<br />United States 4,399,998,410 34,618
<br />1999 County of San Mateo $ 18,721,334 256,433
<br />California 590,376,663 39,492
<br />United States 4,877,786,658 37,233
<br />2000 County of San Mateo $ 20,511,353 $65,565
<br />California 652,190,282 44,464
<br />United States 5,230,824,904 39,129
<br />2001 County of San Mateo $ 21,193,515 $64.766
<br />California 650,521,407 43,532
<br />United States 5,303,481,498 38,365
<br />(1) Not comparable with prior years. Effective Buying
<br />Income is now based on money income (which does not take
<br />into account sale of property, taxes and social security paid,
<br />receipt of food stamps, etc) versus personal income.
<br />Source: Sales & Marketing Management Survey of Buying Power.
<br />A -5
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