AgdaPkt 2004-04-26 - Laserfiche WebLink

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� . q- 2� AFFIRMATIVE MARKETING PLAN The City of Redwood City has prepared an A�rmative Marketing Plan for the HOME Program that is cons�stent with the CDBG Housing Rehabilitation Progra;ns and First Time HomeBuyer Prog �am as follows: (A) Methods for Informing Public: The City will publish notices in local papers informing the public, potential tenants and rental property owners of the availability of the program. An equal opportunity logo wiil be used in the advertisements plus a non-discrimination clause added on each announcement. Fair Housing brochures from Local and Federal Fair Housing Agencies will also be provided to owners and tenants. These affirmative marketing procedures will not apply to units rented to families with Housing Assistance provided by Public Housing Authority. (B) Participating jurisdictions must adhere to the requirements and practices for Affirmative Marketing and Minoriry and Female Owned Business participation as stated in paragraph (iv) B, C, D and E of the City of Redwood City's Non-Discrimination and Equal Opportunity Plan made part of this Policy. Such efforts shall include, but not be limited to the use of commercial media, use of community contacts for referral of Minoriry and Female Owned Businesses and other effective methods to meet these requirements. (C) Participating Property Owners must notify the jurisdiction in which their property, rehabilitated or constructed with HOME funds, is located of aIl vacancies that occur for the life of their loan. Owners will be required to inform and solicit applications from persons in the housing marketing area who are not likely to apply for the housing without special outreach (Community Organization and Employment Centers, Fair Housing and Housing Counseling Agencies and PHA's eligible waiting lis2). (D) Records will be maintained which will describe good faith efforts taken by the City and by property owners to affirmatively market units and records to assess the results of these actions. (E) The Ciry will require documentation from owners showing their good faith efforts to the extent in which they will provide equal employment and housing opportunities to low income individuals. Where new employees are required, contractors and sub-contractors will recruit first from San Mateo County residents pursuant to the City's Section 3 Plan. Owners will affirmatively solicit contractors who are minority and women through documented announcements to Community Employment Agencies, Building Exchange Groups, local Union Halls and specialized agencies representing Minority and Female Owned Businesses. The City's assessment of these good faith efforts will consider the extent to which: 4