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g�3�� -�o <br /> . �:�. � <br /> Data <br /> i��sti��ts <br /> 1 lc f 1 Ill.i1'�Cttti �t ��t_lllt ril� <br /> 239 Windsor River Road, Windsor, CA 95492 <br /> Te1:707.836.0300 Fax:707.836.0842 <br /> July 12, 2004 <br /> To: Peter Ingram, PWS/Redwood City <br /> From: Mark Millan, Data Instincts <br /> SUBJECT: Keeping the Community Informed - Proposed Public Information and <br /> Outreach Services for Redwood City's Recycled Water P�oject <br /> Our firm has closely followed the proposed expanded use of recycled water in Redwood City <br /> and has witnessed first hand the varied community response. I have attended Council <br /> meetings where key project milestones have been debated, discussed and addressed. I <br /> have listened intently to comments citizens have made to the Council and am aware of the <br /> Community Task Force's recommendations and concerns with which they successfully <br /> struggled. <br /> Our firm has also been in discussion with you, your staff and Public Communications <br /> Manager, Malcolm Smith, in developing initial outreach approaches to meet the community's <br /> desire for information and input as the Recycled Water Project has taken shape. In addition, <br /> we have met with and have received excellent input from the Utilities Committee, and <br /> several Project team members who have contributed to our overall understanding of the <br /> issues and challenges that the project may face. <br /> These discussions and invaluable input have provided us with a cumulative framework <br /> toward developing the public outreach approach we outline in Exhibit A of our Scope of <br /> Services. Being responsive to community concerns, proactive in public outreach and <br /> information, and communicating the values and benefits of the project, will be critical to the <br /> success of the project. <br /> Value <br /> Communicate Redwood City's long-term vision for the intended use of recycled water in the <br /> community. <br /> Redwood City is committed to meeting the water supply needs of the community. <br /> We intend to do this in full accord with the Community Task Force recommendations. <br /> Innovative, yet safe, use of recyc/ed water and utilizing best managemenf practices <br /> for increased water conservation are important initiatives toward preserving and <br /> utilizing all of our precious water resources — now and for the future of Redwood <br /> Cify. <br /> Purpose <br /> Provide communications and outreach support to the City of Redwood City for implementing <br /> a Public Information and Outreach effort related to the Recycled Water Project for landscape <br /> irrigation and industrial uses. Activities and materials produced will assist the City in <br />