AgdaPkt 2004-07-26 - Laserfiche WebLink

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S�g��-i� formulating a successful long-term recycled water plan that includes a proactive and responsive outreach effort to stakeholders, residents, site managers, businesses, schools, local commuters and the media. A reliable communications and educational system can be as vital to a projecYs success as a reliable recycled water system itself. A strong public information program requires that we do the following: • Ensure the community is well informed throughout implementation of the project; • Facilitate and encourage team listening and leaming of community and customer concerns and needs. Guide project team in learning, integrating and assimilating responsive efforts and actions; • Explain the upcoming design and construction process of the distribution system. (Sequence of construction, how traffic impacts will be managed, compliance issues for retrofits and DHS safety features); • Establish the city as a reliable and credible source of project information, and; • Include input from a variety of community audiences, including members of the Task Force, in developing outreach materials and educational messages. Approach The long-term public information program is tied to Phase One of the project, and is designed to meet the needs of the project management team, the desires of the City Council, and the recommendations of the Community Task Force. The scope of services will cover Year One of project activities from July 2004 through June 2005. Data Instincts is committed to utilizing existing Redwood City staff and senrices wherever possible while implementing the outreach effort. There are several objectives of this approach: • To alert the community of our water supply problem and the best, most feasible solution that the Council is implementing; • To inform, educate and engage community audiences on various aspects of the recycled water project; • To listen and be responsive to community concerns related to the project implementation; • To address and alleviate concerns about the safety of the specified use of recycled water; • To be a credible, reliable source of information for the project, keeping audiences engaged and informed on all aspects of project construction and the status of Task Force recommendations; • To develop an identity for the overall project, reinforcing the value of recycled water to the community. It is difficult to assess changing conditions that may occur due to emerging stakeholder groups and evolving stakeholder issues and concerns. Therefore, at your request, we have included an initial needs assessment task to ensure the program will commence based on current project status, public perceptions, and stated needs for information. Additional needs will be scoped in detail as they are identified. These efforts will gain insight into concerns and needs, test approaches, and provide a higher degree of understanding of community sensitivities. Initial audiences identified include key stakeho(ders and are characterized as Core Community Audiences listed below;