AgdaPkt 2011-08-22 - Laserfiche WebLink

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6.1. H. - Page 2 • Residential and employer/employee targeted marketing (leads: Transit District and Alliance) Car share pods will be located at the Redwood City Caltrain Station and two sites in Downtown Redwood City to be determined. Short-distance vanpools will travel from the Redwood City Caltrain Station and residential sites to work sites that are not accessible by or time-competitive with existing transit service and/or shuttle routes. Residential and employer/employee targeted marketing of the vanpool and car share programs will be directed to residents, employers, and employees in Redwood City, including City and County employees as appropriate. The County telework and flex schedule programs will be implemented for and marketed to County employees only Information for the following related programs will be incorporated into the Last Mile targeted marketing materials to take advantage of efficiencies where possible: the Regional Bicycle Share Pilot Program, the Electric Vehicle Charging Station program, and existing TDM strategies and incentives currently marketed by the project partners. However, the project does not require the planning or implementation of marketing events specific to these related programs. Redwood City's role is to provide support and assistance as needed for project planning and implementation including review of project proposals, agreements, and marketing materials. The Transit District will coordinate with City staff regarding the location and preparation of car share pod sites, and the Alliance will work with City staff to conduct outreach to the community. Redwood City's contribution is comprised primarily of staff time to attend project meetings, review and edit project documents, provide input and recommendations, and evaluate potential car share pod sites. This contribution will be "in-kind" staff time only, with no matching funds. Up to $2,960 of additional staff time may be reimbursed with grant funds. ALTERNATIVES Council may choose to not authorize the Memorandum of Understanding and direct staff to withdraw from the "Making the Last Mile Connection" Pilot Program. FISCAL IMPACT Redwood City's participation will require a minimum of 250 hours to implement the pilot project. This effort requires expertise from Engineering, Planning, Public Communications, Attorney, and other departments. Actual time may increase depending on unforeseen project demands and challenges. Participation in the project provides for more direct input and influence related to marketing materials and location of the car share pods. ENVIRONMENTAL REVIEW Approval of the MOU is not a project subject to the California Environmental Quality Act ("CEQA") or the National Environmental Policy Act ("NEPA")