AgdaPkt 2011-12-12 - Laserfiche WebLink

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Attachment 5 6.1. E. - Page 85 ON-GOING PROGRAMS -AGENCY GENERAL FUND 18. Creation of a Code Enforcement Officer position for downtown. A full- time code enforcement officer specifically for the downtown redevelopment area was hired in February 2008. The Officer continues to ensure that tenants and property owners adhere to the City's codes regarding outdoor dining permits, unsafe conditions, and blight abatement. (Goal 3) RDA Expenditure During 2010/11: $109,607 19. Creation of a Landscape Architect position for the Redevelopment Area. The Agency funds a half-time contract position to manage the planning, design and construction of streetscape improvement projects such as Theatre Way in front of the On Broadway Retail Cinema Project in the downtown and also the Hoover Mobility Study, which would improve pedestrian linkages of the Hoover neighborhood to the downtown and public transit. (Goal 1, 5) RDA Expenditure During 2010/11: $71,589 20. Art Installation in Vacant Storefronts. The Phantom Gallery program was initiated in FY 2007/08 to install local art exhibits in the vacant retail spaces in the downtown redevelopment area as an economic development tool. A firm was hired to seek local artists and manage the installations. In addition to art in the vacant storefronts, the Agency funded the Art Walks to promote the local artists by having their work viewed in shops and restaurants within the redevelopment project area. Funds were used for flyers, advertising, and hiring a trolley. (Goal 5) RDA Expenditure During 2010/11: $10,962 21. Downtown Development Programs (special events). The Agency funded the majority of signature special events in the Project Area including the "Summer in the City/Downtown WOW" Program and Latino Film Festival. Funds were provided for the Fourth of July Parade, and Immigrant's Day, Hometown Holidays. The Downtown programming has proven to be a very tool for energizing the downtown and promoting the redevelopment project area by drawing visitors and residents to shop at the local restaurants and retailers. In addition, RDA funds used for advertisements in the Redwood City - San Mateo County Chamber of Commerce and the San Francisco Business Times. (Goal 5) RDA Expenditure During 2010/11: $361,336 22. Zoppe Circus The Agency entered into an agreement with Zoppe Circus for $75,000 to perform outdoors in a public parking lot in downtown Redwood City in Page 6