AgdaPkt 2012-02-06 - Laserfiche WebLink

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6.1. B. - Page 1 RE PO RT To the Honorable Mayor and City Council From the Cit Mana er February 6, 2012 SUBJECT Amendment No. 2 to the Agreement for Susan Barnes, dba Susan Barnes Consulting RECOMMENDATION Approve and authorize the City Manager to amend the agreement between the City of Redwood City (City) and Susan Barnes, dba Susan Barnes Consulting. BACKGROUND Since December of 2010, the City of Redwood City has retained Susan Barnes Consulting to develop and implement the City's Economic Development strategies. Initially, the consulting agreement was funded by the Redwood City Redevelopment Agency, and subsequently by the City's general fund. On May 11, 2011 and January 9, 2012, the consultant reported to the City Council on the status of the Economic Development Action Plan. On July 11, 2011, an amendment to the consultant's agreement extending its term was adopted by the City Council. The consultant has completed Phase One of the Economic Development Reorganization and Action Plan, including a needs assessment, a strategy for implementation of economic development objectives, a review of current economic development information including staff positions and data collected from staff, and focus groups with internal and external stakeholders. Phase Two of the Economic Development Reorganization and Action Plan is underway, and includes further identifying and collecting additional business and stakeholder data, developing and implementing a system to measure results of economic development activities, creation and implementation of an outreach and marketing/branding plan, creating a strategy around a possible Downtown Business Improvement District, and continuing to fully engage staff and the community in the City's Economic Development program. The consultant will also assist the City in recruiting for an Economic Development Manager who will be in charge of the economic development program for the long term. The Economic Development Manager will also serve as the downtown liaison.