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Agmt01 Jan Ford Public Relation
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Agmt01 Jan Ford Public Relation
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Last modified
7/25/2005 11:49:54 AM
Creation date
4/9/2002 9:30:17 AM
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Template:
Agreement
Contractor Name
Jan Ford Public Relations
PROJECT NAME
DUI campaign 2001-2003 public education svcs.
RMP File Number
304
Date
12/11/2001
MO Ref
01-187
Box
5942
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SCI~DUI~E A <br /> PROJF_~"r NO. AL0216 <br /> PROJI~CT DESCRIPTION Page <br /> <br /> These intersections are among the most dangerous in the county; 1. Belmont - Ralston Avenue and EL Carnino Real <br /> 2. Daly City - Sm~ipero Serra Boulevard and Hickey Boulevard <br /> 3. Half Moon Bay- Highways 1. and 92 <br /> 4. Menlo Park - Santa Cruz Avenue and E1 Caraino Real <br /> 5. Millbrae - Millbrae Avenue and E1 Camino Real <br /> 6. Redwood City - Whipple Road and E1 Camino Real <br /> 7. San Bruno - San Bruno Avenue and E1 Camino Real <br /> 8. San Carlos - Holly Street and E1 Cam{no Real <br /> 9. San Marco - Peninsula Avenue and E1 Camino Real <br /> 10. South San Francisco - Chestnut Street and E1 Camino Real <br /> <br />ATTElVII~TS TO SOLVE TIa~E PROBLEM <br /> <br /> Before the campaign begarh a few police departments, notably the Burlingarne Police, ran sobriety <br /> checkpoints. There was no concerted countywide effort DUI arrests were made on an as - time - available <br /> basis. <br /> <br /> AVOID THE 23 proves that the combination of law enforcement collaboration, aggressive street patrol <br /> and sobriety.checkpoints, intense, relentless and effective public education; corarnunity help and <br /> commitment is unbeatable in changing attitudes about driving while under the influence, thus preventing <br /> injuries and saving lives. <br /> <br />I~ROJECT GOALS <br /> <br /> The overall goal o£ the project is to enable San Mateo County law en£orcement agencies to publicize the <br /> combined DUI efforts of all law enforcement agencies in San Mateo County and to raise the awareness <br /> the general public regarding the problems associated with drinldng and driving. <br /> <br />1. To reduce the 2001 base DUI fatal and injury crashes by 10% each holiday enforcement period: <br /> <br /> a) Christmas and New Years from ~6 to 5_5_ during the period of December 14, 2001 to <br /> January 2, 2002, and from 5 to 4 during December 13, 2002 to January 2, 2003; <br /> <br /> b)Memorial Day from 1 to 0 during the period of May 24 to 27, 2002; and maintain <br /> that figure between May 30 to June 2, 2003; <br /> <br /> e) Labor Day from 1 to 0 between August 30 and September 2, 2002, and maintain <br /> that figure between the period o£August 29, through ~eptember 1, ~003. <br /> <br /> OTS-3gb (Rev 10/99) Revised: 10/31/01 <br /> <br /> <br />
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