Laserfiche WebLink
8.C. - Page 6 <br />Marketing /Public Relations Campaign for "Birds on Broadway" <br />Sculpture Project <br />The Marketing /Public Relations campaign for the Birds on Broadway is a multi- tiered program <br />including a combination of five components: on -line, print, press, word -of- mouth. and special <br />event advertising. <br />ONLINE <br />1. PAC Website Announcements <br />(are visible on PAC website 24/7/365) <br />Announcement — Peninsula Arts Council Receives Funding for Two Public Art Projects from <br />Redwood City Civic Cultural Commission — July 15, 2010 <br />Announcement- Peninsula Arts Council Receives Second Round of Funding for Public Art Project <br />from Redwood City Civic Cultural Commission — July 15, 2011 <br />2. PAC Newsletter Announcements <br />(Newsletters go out to 600+ people in San Mateo County, 38 -41 % Open Rate as reported by <br />Constant Contact). <br />• July 2010 <br />• September 2011 <br />• October 2011 <br />3. National Americans for the Arts calendar of October Arts and Humanities Month- October 1, 2011 <br />Text: Meet B.O.B., the 1 st bird sculpture in the ''Birds on Broadway'' public art project to be installed <br />along Broadway Ave. in RWC. Funded by: Redwood City Civic Cultural Commission. Produced by: <br />Peninsula Arts Council. Artist: Joe Rogan. <br />Screenshot of National Arts & Humanities Month Calendar <br />_ nth: s�aPS.artav :a.orgraanm; ZJ n it" x j all o , P -� <br />File Edlt Mery Fzvwitas rods tIPP <br />x GO -sic F •µa....• �- <br />,� Favorites {,g suggested Stec - Fire Hr,4nail C wen sill Gallery - <br />National — and Humanilies Month Even. <br />f-C <br />arts humanities <br />EIt - 9 - � aiiiit - Pape - safety Tools 6 - 8 © iiii i 3 <br />oistaber Events <br />Select a state JAII states <br />St. George Art Museum 4/ E. 200 N. St. J <br />George, UT 84770 <br />A panel discussion featuring Craig Fetzer, <br />Deborah Reeder, Kathy Cieslewiez & <br />others am "what is Real Pt 2, Does Size <br />Matter in Art" <br />Event website <br />"Meet B-0-B- Mixer - 6:30-8:3anm <br />Thursday October 2a, 2011 <br />Mexquite Restaurant 2615 Broadway St. <br />Redwood City, CA 94002 <br />Meet 8.0 . B the list bird sculpture In the <br />"Bird Dra d.ayn public art project to <br />be - i nstalled along Broadway Ave. in RWC, <br />RWC C C Rural Comm'ss on /Pen nsula <br />Arts Council/Artist Joe Pogan <br />Event : ✓Pbot- <br />Paul Cob., Tomorrow Sound <br />Friday October 21, 2611 <br />147 N. Rural Street Hartford, WI 53027 <br />Paul Cebar pursues a -us isal on coction <br />that Is one part R., another Pan - African <br />Lilt, Afro -Cuban by way of New Orleans <br />Slither, qual by Mid Western Soul, <br />and distingushed by spoken English. J <br />"Meet B.O.B" Mixer - 6:30 8:30pm Ox <br />'eF Thursday October 20, 2011 <br />Mexquite Restaurant 2516 Broadway St Redwood City, CA 94002 s 1 <br />+ Meet B.C.B. the let bird sculpture in the "Birds on Broadway" public / j! <br />art projectta be installed along Broadway Ave_ in RWC_ RWC Cimc <br />Cultural Commission /Pahinsuls Arts CouncilfArtist Joe Pagan <br />Evant 91 -te <br />7) Sin" o cv a�yy(4q roan s <br />"._rvo L OFr <br />renfartl0 o Caatn �: =,iie Las Vegas <br />'. naroo�a�rzm o <br />Bakersfield <br />o N a <br />IF 7 Ea <br />�sfad Gaogle lb aDO "1 "4-P. — 0 — Li ps.. ia. 1 0—Li If.. ;fin. , ps.._nLJ,L �B. _ fix.. ®u. �8. � ■r +'n ; ®� <br />Birds on Broadway Public Art Project 3 of 9 2/23/2012 <br />