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ral = <br />Suggested Campaign Schedule for the PAL <br />Phase t: Pre - campaign Material Development <br />y <br />• September, October and November 2000 <br />* Recruitment and orientation of Project Management Group <br />* Development of prospects and Campaign Plan <br />* Establishment of office <br />* Development of video <br />* Development of print and collateral material <br />* American City Bureau staff in residence <br />* Develop list of foundations with track record of support to capital <br />and youth projects <br />Phase II: Implementation of Market Softening (Education and Public Relations) <br />• December, January, February and March 2000 <br />* Recruit campaign chair <br />* Organize Campaign Steering Committee <br />* Begin meetings <br />* Continue leadership recruitment <br />* Volunteer orientation <br />* Prospect development <br />* Begin advance gift solicitation <br />Phase III: Intense Public $2 million Campaign beginning in March 2000 for 16 to 20 <br />weeks, with consulting service. <br />• March, April, May, June and July 2001 <br />Begin solicitation of prospects; marketing softening program intensifies. <br />12 <br />