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" � ,���,,� <br /> . `�'��� <br /> Communications Guidelines �nitedWayoftheBayArea <br /> Congratulations on receiving a United Way of the Bay Area (UWBA) grant. We look forward to <br /> working in partnership with you to create positive community impact. In order to engage United <br /> Way donors—whose contributions serve as the foundation for our grants— UWBA must <br /> demonstrate results, while creating a consistent brand experience in our communications. We <br /> are also committed to helping your organization enhance its reputation around the important <br /> work you do in the community. The following Communication Guidelines outline specific <br /> requirements and opportunities for co-branding and awareness building around the current <br /> grant project. <br /> Communications Requirements <br /> The following guidelines describe co-branding and 2-1-1 listing requirements, and provide <br /> guidance on various marketing and promotional activities that your organization may implement <br /> after receiving your UWBA grant. <br /> Grant-Related Communications <br /> Please include United Way of the Bay Area's name on any printed or electronic communications <br /> related to the grant project that are printed or updated during the grant cycle. These <br /> communications may include websites, advertising, newsletters, fliers, event invitations, <br /> brochures, informational hand-outs, signs, posters, banners, press releases, and promotional <br /> give-aways. Also, please remember to mention UWBA's partnership when making presentations <br /> related to the funded program. When appropriate, please include the UWBA logo, which can be <br /> downloaded from our web site at www.uwba.orqltoolkit. When referencing UWBA in your <br /> communication materials, please follow the "UWBA Brand Usage Guidelines" available at <br /> www.uwba.argltoolkit. If you are uncertain about whether you are correctly referring to UWBA in <br /> your communication, please feel free to contact our Brand Management Team for assistance. <br /> UWBA's Brand Management team is available to help you determine the best way to do this. <br /> Please contact: <br /> Micheline Savarin, VP of Brand Management <br /> tel: 415.808.4405, email: msavarin @uwba.org <br /> 211 listing <br /> As part of UWBA's commitment to providing Bay Area residents with comprehensive information <br /> about health and human services through our HELPLINK and 211 Information & Referral <br /> services, we require all grantees to list and annually update their services and programs in our <br /> database. Please self-register, then create or update your profile by visiting <br /> www.211 bayarea.orq, and clicking "Service Providers.". The database, which serves as the <br /> backbone for United Way's 24-hour Information & Referral call center, includes over 4,500 <br /> health and human care programs serving residents of San Francisco, Marin, Napa, San Mateo <br /> and Solano. <br /> • If your organization provides services in Alameda County, please contact Eden I&R at 888- <br /> 886-9660 to register or update your listing. <br /> • If your organization provides services in Contra Costa, please contact the Contra Costa <br /> Crisis Center at 800-830-5380 to register or update your listing. <br /> United Way of the Bay Area�—221 Main Street,Suite 300[�[��San Francisco,CA 94105—415-808-4300— <br /> ❑www.uwba.o�g <br />