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6.1.D. - Page 2 <br /> With the continued use of the new ticket structure with lower rates for midweek <br /> performances and higher rates for traditionally filled weekend performances, we expect <br /> to maximize revenue to ensure that all costs are covered. We also hope to lower <br /> expenditures this year due to use of a temporary power installation through PG&E and <br /> the possible use of a new lower cost ticketing system. The realization of profit from <br /> ticket sales is one of several revenue streams identified through our powntown Events <br /> Sustainability Plan. <br /> ALTERNATIVES <br /> Choose not to enter into the Agreement and cancel the Zoppe Circus. <br /> FISCAL IMPACT <br /> The Live Performance Agreement with Zoppe Circus is $76,000; and PRCS estimates <br /> an additional $29,000 would be needed for marketing, equipment and supplies, staffing <br /> costs, etc. to support the 2 weeks of performances for a total cost of $105,000. <br /> Revenue is estimated at $115,000 based on sales from last year's shows. Last year, <br /> 75% of seats were filled with the majority of the weekend shows selling out and the <br /> weekday shows being at only 62% of capacity. With the continued use of the new <br /> model of lower ticket prices for midweek shows, we expect to draw in more people to <br /> increase the volume of sales to turn a profit. <br /> ENVIRONMENTAL REVIEW <br /> The Zoppe Circus performance agreement meets the California Environmental Quality <br /> Act (CEQA) exemption criteria as set forth in Section 15304, ("Minor Alterations to <br /> Land"), because the Agreement contemplates the minor temporary use of land having <br /> negligible or no permanent effect on the environment, involving the placement of a <br /> circus tent and associated temporary structures including seating, ticket booths and <br /> portable restrooms. <br /> � �� <br /> � � <br /> CHRISTOPHER BETH <br /> DIRECTOR OF PARKS RECREATION AND COMMUNITY SERVICES <br /> �� <br /> ROBERT B. BELL <br /> CITY MANAGER <br /> ATTACHMENT <br /> - Agreement <br />